Well thought-out e-commerce and last-mile logistics: a pillar of sales performance
E-commerce logistics and last mile are more than just sending a parcel. It’s a complete, strategic process that starts with stock management, includes order preparation, carrier selection, shipment tracking and even returns management.
What sets it apart? Its ability to adapt to the irregular pace of orders and to meet the growing demands of consumers: fast deliveries, real-time tracking, flexible delivery options. In this ultra-competitive world, e-commerce logistics and last mile are becoming real differentiating factors.
The foundations of effective e-commerce logistics
To meet the demands of e-commerce, three fundamental pillars are essential:
Intelligent stock management
Having the right product at the right time. This means anticipating demand, limiting shortages and avoiding costly overstocking. Accurate forecasting is a key driver of profitability.
Process automation
Today’s technological tools make it possible to automate order preparation, print labels at the click of a button and plan shipments without error. The aim: speed, reliability and productivity.
Flexible delivery options
Consumers expect choice: express delivery, time slots, collection points or home delivery. Adapting to their preferences has become a key factor in conversion.
This is where last-mile logistics come into play, as an indicator of overall logistics quality.
Last-mile logistics: much more than just a journey
What is the last mile?
This is the final stage of a parcel’s journey, from the logistics centre to the recipient. This is the most sensitive phase, as it is the only stage visible to the customer. A successful delivery reinforces loyalty; a failure, on the other hand, can tarnish the brand’s image and lead to the loss of customers.
Why is it crucial?
- Key point of contact with the customer
Punctuality, the friendliness of the delivery person and respect for time slots have a direct impact on satisfaction.
- Logistics costs
This phase accounts for up to 50% of the total cost of delivery. Hence the importance of rationalising routes and pooling deliveries.
- Environmental impact
Urban transport generates a significant proportion of emissions. Responsible players are focusing on alternatives, such as electric vehicles, grouped deliveries and intelligent lockers.
Globex Worldwide Courier: expertise in e-commerce and last-mile logistics for e-tailers
At Globex Worldwide Courier, we understand that every parcel represents a promise to be honoured. That’s why we’ve designed specific solutions to meet the needs of e-commerce players:
1. Fast, customisable delivery
Same-day, evening, relay point or home delivery: we adapt our services to suit your customers.
2. Seamless integration with your e-commerce site
Thanks to our APIs, you can automate your shipments, generate your packing slips and plan your pick-ups in just a few clicks.
3. Proactive and transparent monitoring
Our urban fleet includes low-emission vehicles and our routes are optimised to reduce our carbon footprint.
4. Commitment to eco-responsibility
Optimised routes, environmentally-friendly vehicles and services aligned with a sustainable development strategy.
Optimised e-commerce logistics, not just for customers…
E-commerce logistics can involve much more than domestic delivery: for importing e-tailers, it encompasses the entire chain, from the arrival of products internationally to their final destination.
As Globex is a complete player in the e-commerce supply chain, we master :
- Customs clearance: experts dedicated to customs formalities, ensuring rapid entry of goods with no hidden costs
- National transport: smooth routing to Montreal or Quebec, thanks to a fleet of more than 100 vehicles distributed exclusively in these regions.
Turn your logistics into a strategic lever
When e-commerce logistics is mastered, it becomes much more than a simple operational cog in the wheel. It is a marketing asset, a loyalty-building factor and a competitive advantage.
Looking for a reliable partner to boost your logistics performance?
📞 Contact Globex today and discover how we can turn every delivery into a competitive advantage.
👉 To find out more, read our article on the specifics of e-commerce logistics.
FAQ
1- What indicators should be monitored to assess e-commerce logistics performance?
Key KPIs include :
- On-time delivery rate (OTD)
- Average delivery cost per order
- NPS (Net Promoter Score) after delivery
- The opening rate of parcel tracking
These indicators enable us to continuously optimise service and profitability.
2- How can you effectively integrate a delivery solution into your e-commerce site?
This is done via an API, such as the Globex API. These can be used to automatically generate dispatch notes, plan pick-ups, track parcels in real time and synchronise delivery status with the e-commerce platform.
3- How do sustainable logistics influence customer loyalty?
Sustainable logistics is not just an environmental issue; it is also a lever for perceived value. Consumers are paying increasing attention to responsible practices: choosing a low-emission carrier, recyclable packaging, grouped deliveries, etc. These efforts build trust, improve brand image and have a positive influence on purchase intentions.
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